The core issue, the platform as well as important questions, the orientation, and the instructions for each key issue will be raised and analysis particularly in marketing management: For Managing Director process. The marketing managers, employees perform marketing activities, especially the CEO will find the views and values necessary for the modern marketing environment in a global world.
"CEO is responsible for the high operating them, and directly managed marketing departments. Therefore, their purpose is to help our people build strategy, system and arrangement of personnel, bringing the market with perfect features. " And it is also important goals of this book.
Focuses on four main issues, including: marketing strategy - Calculating, measuring performance and identifying the role of marketing in business - Appointment of Director of marketing and other positions - Manage activities more market.
Besides the issues, with their analysis, the examples illustrate specific instructions ... hope that this book will bring many interesting and valuable to your readers.
"Liberation of the potential of marketing to increase business performance means performance monitor and focus the marketing variables of key growth business. Also mean shape and is operating activities marketing experience, most relevant to business strategy, organization and culture of your business. "(Excerpt marketing management).
Contents:
Foreword
Introduction
Customers are factors promoting the circulation of money
You have faith in how marketing?
Route
Use the evaluation criteria to guide activities
Factors oriented business
Four examples of
10 suggestions for developing criteria evaluation activities for marketing managers and senior
Route development
Structure strategy for organic growth
Examples of the management of road development
Record growth
Understand customers - the preconditions for success
Distribution and process innovation
Smart Growth
Investment to build a brand
10 tips for route growth
Marketing capability
Training
Hire outside
Structure position Manager Marketing team
Ten tips for managing energy marketing
Future that is now
Democratic
Conclusion
Double feature of the authors
Invite your single.
Authors: Many authors. - Free Author: Huong Lan. Kien Cuong.
Publisher: Knowledge Nxb
Pages: 148 Binding Type: Soft Cover
Size: 12 x 20 cm Date published: 03 - 2009
Cover Price: 32,000 VND
Price: 32,000 VND
Focuses on four main issues, including: marketing strategy - Calculating, measuring performance and identifying the role of marketing in business - Appointment of Director of marketing and other positions - Manage activities more market.
Besides the issues, with their analysis, the examples illustrate specific instructions ... hope that this book will bring many interesting and valuable to your readers.
"Liberation of the potential of marketing to increase business performance means performance monitor and focus the marketing variables of key growth business. Also mean shape and is operating activities marketing experience, most relevant to business strategy, organization and culture of your business. "(Excerpt marketing management).
Contents:
Foreword
Introduction
Customers are factors promoting the circulation of money
You have faith in how marketing?
Route
Use the evaluation criteria to guide activities
Factors oriented business
Four examples of
10 suggestions for developing criteria evaluation activities for marketing managers and senior
Route development
Structure strategy for organic growth
Examples of the management of road development
Record growth
Understand customers - the preconditions for success
Distribution and process innovation
Smart Growth
Investment to build a brand
10 tips for route growth
Marketing capability
Training
Hire outside
Structure position Manager Marketing team
Ten tips for managing energy marketing
Future that is now
Democratic
Conclusion
Double feature of the authors
Invite your single.
Authors: Many authors. - Free Author: Huong Lan. Kien Cuong.
Publisher: Knowledge Nxb
Pages: 148 Binding Type: Soft Cover
Size: 12 x 20 cm Date published: 03 - 2009
Cover Price: 32,000 VND
Price: 32,000 VND